You are doing a lot of work to prepare for TMS 2021, and you have meaningful and exciting information to share. Your presentation is important for disseminating your work, growing awareness of your expertise, and influencing the discipline’s future.
So, why not let other people know about it?
Doing some basic promotion to get people “in the room” doesn’t have to be complicated. Here are 3 simple tips to help.
Most people have access to at least one group of people invested in what they are doing. These groups may include:
Why not let them know that you what you are up to?
To help you get started, we’ve put together a collection of images and sample language as a jumping-off point for promoting your presentation. We are calling this the “Promotional Toolkit.”
When you share the news with your networks, don’t just post that you are presenting. Authenticity, a personal touch, and removing the need for any guesswork make a big difference in the decision-making process. Tell people why this is big news and why they should care.
As you know, attention spans are short; especially when it comes to reading on a computer or phone. You have less than 5 seconds to keep someone’s attention, and the default is to skim.
While it is important to share what makes your presentation interesting, make sure to keep your emails, website copy, social media posts, and letters as concise and to the point as possible. Don’t shy away from bullet points.
Feeling really creative? How many times have you been scrolling and stopped to watch a short video instead of reading the text? Record a 30-second video hitting the points from Tip 2 on your phone or laptop. There is no need to edit or do multiple takes. Remember, the more authentic it is, the better.
Hopefully, these hints and the materials in the Presenter Promotion Toolkit will make it easy for you to spread the word about your presentation to your key audiences — people who are invested in you or interested in your work.